Loxy Boutique is the new kid on the block in Wellington, and she’s already turning heads. When I spotted Loxy’s sticking out rounded sign at the top of Tory Street, all pink and loopy writing and gold last year on a visit to Moore Wilsons to pick up some ‘hangover juice’ (aka Fresh Squeezed Orange Juice) I was immediately intrigued. Who was she? Without a doubt, I knew Loxy was the kind of place a girl goes in and comes out looking like herself, only with a fabulous glowing spring in her step and flounce in her mane.
Since then, I’ve been following Loxy on Instagram. I’ve also noticed the cool girls of Wellington, like Sara Quilter of Tailor, displaying the swishy and silky results.
Loxy invited me to give them a go. I was excited to get to know more about their salon and how they approach hair care. Loxy not only offer great cuts and colour, but are one of the few Wellington Salons offering modern hair extensions that are less damaging to hair.
First up, I went into the Salon during a lunch break for a consultation with Zara, my hairdresser with Loxy. I explained to her I was wanting a directional look, building on from my last cut but maybe going a little further (I cannot deny that the words ‘Taylor Swift hair - in her good phase’ might have come up). Zara carefully priced everything out for me, including an Olaplex treatment at my request. Since trying Olaplex last year, I’ve become hooked on the glossy results it delivers. Olaplex claims to “reconnect broken disulfide sulfur bonds in the hair.” The treatment is labelled a “bond multiplier”, which limits damage to hair during or after colouring.
When I arrived at Loxy on a quiet Thursday night for my cut and colour, I was met with a warm environment in their spacious and decidedly feminine salon. It feels like a haven away from the world with lots of pink and pastels and gold. Just what I needed at the end of a hard working day. Quickly, a rose tea was handed my way, my coat was taken and I was ushered into a seat. From there I quickly relaxed. Zara and I chatted easily. She might only be 24 but she already had 9 years experience she explained. And boy did it show.
After a while, I found myself humming along to the seriously great playlist (Usher’s “Let it burn” was a highlight), flipping through magazines and even eating cheese on crackers with beetroot relish (LIFE. MADE).
Finally - the cut. I couldn’t believe but I was finally ready to go shorter. I told Zara she could go for it and cut my hair to a length that felt more assertive. Sometimes having long hair is great but it can also, a bit - well - just hang there.
When I saw the end result, I really loved what Zara had done. It felt like my own hair, but more mature and also brighter. I’d been worried that coming from one place to another might mean the colour wasn’t quite right, but the blondes felt just the right balance of golden and ashy.
I also loved that my hair was imbued with a lovely bounce that made it feel like my own (I have naturally somewhat wavy hair) and it felt easy enough that it could just have a wash and go approach (something I heavily subscribe to). Zara didn’t overdo the product and she didn’t push any products at the end, although we talked shampoo generally.
I was thrilled with my Loxy experience and would highly recommend this salon to anyone in Wellington. Loxy is more than just hair extensions. They are a elegant and modern option with experienced staff that have a natural intuition for hair. I also love that even though founder Kate is now Auckland based (Loxy has a sister salon in Ponsonby), she’s originally a girl from the Hutt. Mad respect on all fronts, Loxy. You got me…feeling so foxy.
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I got a cut, style and blow wave ($95), a half head of foils ($140) and an Olaplex treatment ($35) - Loxy's service was complimentary in the instance of this post. All opinion's are my own and I wasn't paid for this post.